Recently car dealers have started to embrace new technology to engage with consumers, we see many more car dealers and manufacturers on social media sites like Facebook and Twitter these days. Many manufacturers have also moved their focus from traditional marketing channels like TV advertising and put that into online marketing.

Not to be left behind, Volvo has launched a new app for the iPhone and iPad, at the moment it is centred on the new Volvo S60. Key features in the app include the ability to style a Volvo S60, watch videos, read news, find a Volvo dealer and order a test drive. Volvo plans to launch more of these apps so this S60 app is the first of many to come.

David Holecek who is responsible for Volvo Cars’ digital strategy said, “Many customers use mobile phones and Internet tablets to search for information. Now we’re simply ensuring that we are where our customers are, opening a window into the company. We’ve integrated a number of unique features, such as using the mobile phone’s built-in gyro to look around inside the car. If you turn the phone, the image viewed moves too, creating the impression that you’re actually sitting inside the car.” Read the rest of this entry »